Mothercare's As Soft As baby lotion has been specially developed to keep your little one's skin moisturised and to prevent any dry skin. It's suitable from birth and is ideal to rub in to your baby's skin to keep it lovely and soft after bathtime. The special formula is ideal for sensitive skin and has been dermatologiacally tested and is hypo-allergenic and approved by paediatricians, and is ideal for the whole family.