Nov 19, 2023

ToguMogu is the First Startup to become National Taskforce Member of GAIN

ToguMogu has become the National Taskforce Member of GAIN - Global Alliance for Improved Nutrition in Bangladesh as the first startup in Bangladesh.

ToguMogu is already working with RMG factories with female workers for their health and wellbeing. Besides, it is the largest parenting and pregnancy app in Bangladesh where thousands of mothers learn about child nutrition, nutrition during pregnancy and can purchase nutritious items for their children.

As National Taskforce Member of GAIN, ToguMogu will support the ongoing effort to promote workplace nutrition at the RMG factories, at the household level through its parenting app.

The RMG sector employs about 3.5 million people and almost 61% are female. Despite the strategic importance of the sector to the economy and to the well-being of millions of families, eight in ten ready-made garment workers in Bangladesh suffer from anaemia3, a condition which impairs both health and productivity.

Image: Organizing sessions on children nutrition and early learning at RMG Factory

At the population level, 31% of children are stunted, 18% of pregnant and lactating mothers are underweight. 20% of adults are overweight in Bangladesh.

MICS 2019, shows the stunting rate of under five children is 28%, as well as 9.8% are wasted, while 22.6% are underweight. The preliminary findings of National Micronutrient Survey in Bangladesh 2019-2020 show high prevalence of micronutrient deficiencies specially Vitamin A, Vitamin D, Vitamin B12, Folate, Iron deficiency Anaemia, Zinc across the population.

Considering the prevalence of micronutrient deficiencies, the Government of Bangladesh has been emphasizing food fortification (both crop biofortification and industrial fortification) through different policies.

ToguMogu is running various engaging campaigns at the school level to reach out to children, parents and teachers through its partner Goofi. Using its online platform, social media and parenting app, the company is promoting children nutrition, safe food and encourage all to reduce the consumption of unhealthy and unsafe foods. For this, the company has partnered with nutrition and safe food brands like Shokti+ of Grameen-Danone Food Ltd. and Khaas Food.

Image: Organizing campaign at school with children on healthy food habit in partnership with Shokti.

Bangladesh is one of the countries impacted by malnutrition. GAIN is dedicated to working with partners to get the world on track to achieve the second Sustainable Development Goal (SDG2): Ending Malnutrition in all its forms by 2030. As the new National Taskforce Member ToguMogu will support GAIN and all its stakeholders to collectively contribute to Bangladesh’s vision of being a developed country by 2041.



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